What is an Auto Broker? Can they save me money?

Posted Friday, Apr 21, 2017

Simply put, an auto broker works on behalf of you, the car buyer, with the goal of making the car buying process, easier, faster, and more pleasant.

Here at Petrol Auto Sales, we offer several different services, from specialty finance solutions for those with challenged credit, to special vehicle requests for those looking for something specific, or even maybe a collector car, to our new car brokerage services. We have a lot of people ask us, what is an auto broker, and how can they help me?

An auto broker is someone who works on behalf of the consumer, to help them get the car they’re looking for, at a good price. An auto broker works in between the buyer and the dealer, and can help negotiate price, as well as help track down specific vehicles.

So, who does the auto broker work for? While an auto broker can be compensated by both dealer and customer, honest auto brokers work primarily for the buyer. As a broker, Petrol Auto Sales will be hired only by you. And because we realize that extravagant money paid to us by a dealer could otherwise be savings passed on to the consumer, we cap our dealer paid brokerage fee at $200. We want our customers to get the car they really desire, and get it for a terrific price, or we haven’t done our job. In many cases, we sacrifice our dealer-paid brokerage fee in order to negotiate our clients the best possible price, and our fees are always fully disclosed.

For years, customers have been walking on to car lots, calling dealers by phone, or even contacting them online, only to be met with the same typical car dealership games. Have you ever had a dealer refuse to give a price before you set foot in the door? What about lead you to believe they can do one thing, only to learn upon arrival what was promised isn’t possible? Dealers aim to make as much money as possible on each customer, and therefore, are reluctant to give prices up front, or when they do, it’s often on a car they either don’t have, or can’t get.

So what makes an auto broker different? Thanks to decades of working in the Sacramento area, including the Roseville Automall as well as the Folsom Automall, our professional brokers know top sales managers and general managers at dealerships everywhere from Elk Grove to El Dorado Hills and Rocklin, and can cut past all the salesmen and closers, negotiating a fair price up front, before you even get involved. When you’re ready to test drive, we can even set an appointment for you. That means you’ll save thousands of dollars, skip the salesperson games, and get to walk in, and drive home. It’s that simple.

Our car dealer contacts are more interested in gaining one more happy customer, than trying to squeeze you for every penny you’ve got. Get in touch with Petrol Auto Sales today, and let us show you how easy car buying or leasing can be.

If you have any questions regarding the new car brokerage process, please contact us online in the form below, or by phone at 916-572-7037. Remember, we work for you, and we’re happy to offer a consultation for free.

Not sure if the price you’ve been quoted is a good price or too high? Contact us today, and we will shop your price quote against dealers all over and make sure you’re not overpaying for your new car.